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What is a Zoomer?
Date: 10/9/2009
Author: Moses Znaimer
"... a Baby Boomer with Zip."
The term popularized by Moses Znaimer, describes our target market -- the 14.5 million Canadians who are 45+
"They are the single most influential consumer group in the history of the world. They have more money and time than any other demographic - by far. Zoomers are over 14 million strong: nearly 1 in every 3 Canadians has celebrated a 50th birthday. They don't follow the crowd. They are the crowd. They've led, then transformed, then dominated every market they've entered. And they change loyalties with ruthless efficiency."
http://zoomermedia.ca
The ZoomerMedia family of websites includes 50plus.com, CARP.ca, AM740.ca, Classical963FM.com, ZOOMERS.ca, ZoomerMagazine.com, Goldhawk.com and more.
Zoomers and the Internet:
- Over 79 % of Zoomers have accessed Internet in the past 6 months
- Zoomers are the fastest-growing segment of total Internet users
- 37.9% Growth (55+ Q4 2005 v. 2004)
- 75% have Broadband Access
- 95%+ of ZoomerMedia users have Broadband
- Zoomer use is broad and deep
- 40.6% of MySpace visitor base is now 35 54; 11.0% are now 55+ (Source: comScore, Sept 2006)
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